The alpina&more

With passion & elegance

Maria and Alfons Purtscher knew even back then what is crucial for a good house: a solid basis and laid the foundation stone for today's alpina&more 60 years ago. And exactly 60 years later, the second generation is once again lending a hand.

The neighbouring Hotel Hubertus becomes the property of the Purtscher family. For Susanna & Joe, this was an opportunity to turn all their ideas, wishes and visions into reality with a new project. The plans of the two looked different, but they would love to tell you about them during a personal visit at the new "alpina&more". Let yourself be surprised and inspired for your next winter or summer holiday and discover the new amazing apartments.

A glimpse behind the scenes...


In the beginning, alpina&more was just a working title! But the longer we thought about describing our new place of well-being, the working title expressed everything perfectly. alpina&more stands for lived hospitality, for personality. alpina&more says very clear what we would like to offer in the coming years: a "more" of character in our offers. See for yourself.

7 reasons
The next generation

Julia & Simon

Step by step, they will take on tasks in the business and incorporate their passion for sport in many areas. They are discovering nature and its beauties together. Whether on a mountain bike day in Serfaus, on a racing bike ride over the Piller, with the kids in the garden or Murmliwasser. Julia & Simon are looking forward to many hours together with you.

Creating more than a hotel

Susanna & Joe

Susanna & Joe are not only behind the new project, but also a large part of the history is shaped by them. Susanna has made the alpina&more what it is today: a showpiece establishment. Charming atmosphere, upmarket furnishings, nothing off the peg, everything chosen by hand, elegant and cosy at the same time.

It's a wrap


  • 14 new flats with high quality furnishings
  • Underground parking space for flats 101 - 403
  • SPA with outdoor pool, indoor pool for children
  • sauna, sanarium, relaxation area and cosy corners
  • own family sauna and relaxation area
  • Fitness room & courses with Simon & Vera Purtscher
  • In-house hairdressing salon
  • Bistro for late risers & aperitif time