Maria & Alfons Purtscher laid the foundation stone for today's alpina&more. The "Mullawiese" was the first big challenge and the foundation had to be dug by hand. In the 1960/1961 winter season, the bed and breakfast was finally opened by our senior chef Maria. Joe's dad Alfons not only was active in the ski school, he also - together with his brother Alois - ran the local taxi and bus company - Taxi Purtscher.
In 1984 Susanna & Joe take over the Alpina. Susanna discovers a new passion and devotes herself with great devotion to the rental and constant further development of the guesthouse. Together with Joe, she also develops the basis for today's concept. No artificiality, nothing ephemeral! Cosiness, stylish design and a holiday place everyone will remember with pleasure. Many "guest friendships" have developed over the years and so Haus Alpina has become a "friendly-place-to-stay" in Serfaus.
The Hotel Garni Alpina is launched and with numerous extensions, the wellness area completes the 4-star offer in 1999. The wellness area with sauna, steam bath and relaxation room is accepted with great pleasure by the guests. In 2002, the new breakfast area is built in order to ensure more space & comfort.
Everything is retreaded and it's time to think about a new chapter. Susanna & Joe are already making plans about how to continue after retiring and thus laying the first milestones regarding the handover of the Alpina to the new generation. But then things were to turn out a slightly different way than expected.. The neighbouring Thurnes family - owners of the Hotel Hubertus - plan to leave Serfaus for private reasons and sell their hotel. After a few days, the first ideas for our new alpina&more were born.
Even more beautiful in real life.
Now imagine: The sun is squinting through the bedroom window, the beguiling smell of coffee is making its way from the kitchen straight into your nose and the little ones are playing in their own room. No stress! Lovely, the breakfast basket is laid out on the table. Get dressed, everyone! Simon is waiting for mum & dad with a private lesson. Grandma & Grandpa enjoy a delicious Cappucino on the bistro terrace and listen cheerfully to the laughter of the little ones on the children's ski meadow. Straight in front of the hotel. Short distances. The little ones are tired. Lunch break ... and in the afternoon everyone gathers in the new wellness area. To laugh, splash, relax and cuddle. alpina&more. The new feel-good place in Serfaus.